Reading: Shorter adds = better? The new era of six-second video is here

6-second video? Isn't it way too short? According to the new trends for 2018, short adds are perfect to reach millenial and gen Z for their short time span. Also, toda's fast, digital and multi-platform era calls for short and engaging content. Facebook also suggest that the company brand should appear in first 3 seconds to get an attention from its users. Let's embrace it then! Read more here http://www.adweek.com/digital/why-brands-and-agencies-are-preparing-for-the-era-of-6-second-ads/

#advertising #video